Brand Identity

Deeply Rooted

A single graceful butternut tree, its roots gently becoming the pages of an open book — a picture of lives rooted in God's Word through story.

Tree, book, wordmark, and tagline. For the website homepage, book jackets, and printed materials.

Tree on the left, wordmark on the right. Ideal for the site header, email signatures, and letterheads.

Just the golden butternut tree. Perfect for the favicon, social profiles, and book spines.

A circular emblem for stickers, bookplates, and marketing collateral — a mark of trust and heritage.

Color Palette

Warm & timeless

Forest

#355E3B

Sage

#8FA98B

Honey

#C89B3C

Butternut

#8A623A

Cream

#FAF8F2

Typography

Serif · Fraunces

Butternut

Sans · Nunito

Publishing

Tagline · Fraunces Italic

Growing deeply rooted followers of Christ…one story at a time.